The trouble with convergence
Sure, cable is the new land line. People are canceling in droves and heading for platforms like Boxee, Roku, and others. Here’s the rub though. None of the stuff we worked so hard to build for the desktop works in the living room. We can’t effectively measure drop-offs, or even views in some cases. We can’t run any of the innovate ad products that we’ve spent so much time building, in fact we can’t run any ad products at all. These problems have to be addressed before we will effectively get to the living room.
Step 1: Get a projector and mount it on the ceiling
Step 2: Get a mac mini and connect it to the projector
Step 3: Sit back on your couch and enjoy your giant internet in the living room.
