Greg Bensinger:

Amazon said it is considering a more than 50% increase in the U.S. to its popular “Prime” two-day membership program to help cover increased shipping and fuel costs.

The change – of between $20 and $40 annually – would be the first in the nine-year history of the Prime program. Amazon has brought in millions of higher-spending customers through the program, which promises unlimited shipping on many items, as well as video streaming for U.S. customers.

I would have absolutely no problem paying this — that’s how much of a steal Amazon Prime is right now. And it seems like a lot of folks I follow on Twitter feel the same way.

Totally Worth It.